
To also boost retention and engagement, it's important that every second serves a purpose.”ĭoing the heavy lifting in this stage will ensure you aren’t directionless when you hit record. While that can work for expiring content like Stories, even with the nature of short-form videos it can actually be more difficult to say or show everything in your video without a clear plan. Natasha, a video content coach, says diving head-first into creating Instagram Reels without a roadmap is the biggest mistake she sees creators make: “A common mistake I see is creators sitting down, pressing record, and thinking about their content ideas while they're actually creating.



And brands are responding well- 78% of marketers use the app, with 64% even planning to increase their usage in the future. Meta has stepped up its game by adding Reels to Instagram. So, if Instagram repeatedly suggests a viral rap dance to you, it knows you’re likely to find the video entertaining, watch it all the way through, and maybe even get inspired to make your own Reel. The algorithm relies on the content you’ve interacted with in the past and suggests Reels similar to it, with a specific focus on entertaining content. Like TikTok, Instagram Reels are vertical and have its own “Explore Feed” page-meaning you see Reels not just from accounts you follow, but from popular and trending Instagram accounts as well. Now, Meta has increased the Reels’ duration to be up to 90-seconds.

When launched in 2020, Reels could be only 15-seconds long. MultiChannel Organic Marketing & Video Coach | Speaker can add filters, text, music, voiceover, and effects to make your videos engaging.
